Brand & identity
HERLUX
A confident wordmark, an expressive portrait and a complete family of brand applications.
A confident wordmark, an expressive portrait and a complete family of brand applications.
02 / LOGO & BRAND IDENTITY
A bold wordmark paired with an expressive line-drawn portrait. A contrast between a confident name and a delicate, human signature.
The full lockup combines the portrait with the HERLUX name. A standalone wordmark offers a simpler expression when space is limited. The original positive and reversed artwork is shown below.
The original Behance presentation explores social content, signage, bags, apparel and packaging. Black and white keep the mark adaptable; teal and charcoal give the wider communications a distinctive colour direction.
The new tote, shopping bag and stationery mockup develops a neutral material direction for this portfolio: textured canvas, matte paper and warm stone. This is a presentation concept, with the original logo artwork retained above.
View original Behance project
