My approach

I've spent the past few years working on banking, payments, marketplaces and AI products. The projects look different, but the questions I ask are usually the same: who is this for, and what is getting in their way?

I enjoy getting involved early, sketching rough ideas and talking them through with developers. A neat Figma file is only part of the job.

At Horal I designed for buyers and sellers. At Radius I worked on payments for students and their families. At ITSS I helped design Vista banking across four markets, and at Bizinc I grew into a design leadership role.

I'm also studying for an MSc in User Experience Design at the University of Brighton. It's a chance to keep questioning my assumptions and get better at the decisions behind the screens.