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Jamiu AbdulfataiProduct Designer
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PRODUCT DESIGN CASE STUDY

Bizinc

Bizinc project overview

MY ROLE · Marketplace UX/UI, Business Profile 2.0 and design leadership

Bizinc

I worked on the customer journeys and business tools at Bizinc, progressing from UI/UX intern to UI/UX Manager. The main design challenge was keeping the public business profile useful while giving its owner the controls behind it.

01What I wanted to solve

A customer wants to decide whether a business fits their need. Its owner needs to manage identity, services and offers. I mapped those journeys separately, then brought them together in Business Profile 2.0.

02The decisions that mattered

Give each audience the right view.

I separated Business View from Client View so management tasks did not become customer navigation.

Help people compare before opening a profile.

I added service descriptions, proximity and open-now signals to discovery cards.

Connect the design to the build.

I documented components, responsive behaviour and interaction states for the developers implementing the interface.

03See the work

The screens below show how those decisions came together.

Business Profile 2.0: Business View, Client View and owner management tools
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Design artifact · The personalised profile brings identity, verification, listings and promotion tools together. The owner controls the content; the client sees the public business.
More screens and supporting work
Business Profile 2.0 requirements comparing business view and client viewOpen full image
Requirements evidence · Owner and visitor fields were specified side by side before screen design.
Separate customer and business-owner journeys mapped into one platformOpen full image
Source artifact · Sign-up, business-owner and client flows, site map, and grouped mobile screens.
Bizinc business cards showing business category, opening hours, location and distance
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Interface evidence · Cards expose comparison signals before a visitor opens a profile.
Earlier wireframe of business search results
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Earlier design artifact · Hierarchy and search results were resolved before visual design.
Proposed Bizzy assistant conversation: request, time, matching businesses and appointment confirmation
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Proposed interaction · These screens illustrate the intended path. A confirmation drawn in a prototype is not evidence of a working booking integration.

04What I can show, and what I would test

Bizinc is live, and the CEO reference documents my interface rebuild and progression to manager. Reported product metrics do not isolate design’s contribution. The map and AI booking flow are proposals; I would test their relevance and real availability before claiming an outcome.

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