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Jamiu AbdulfataiProduct Designer
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PRODUCT DESIGN CASE STUDY

Synqit

Synqit project overview

MY ROLE · Research, information architecture and end-to-end partnership UX/UI

Synqit

I designed Synqit to make business partnerships feel more structured than scattered cold messages. A request could be reviewed, accepted or declined, with both sides knowing where the relationship stood.

01What I wanted to solve

I interviewed founders, Web3 teams and investors, mapped the three roles and designed profiles, requests and messaging. Testing with businesses helped refine the trust signals in those flows.

02The decisions that mattered

Make the request the organising object.

I built the dashboard around pending, accepted and declined partnerships.

Let both sides choose the conversation.

I unlocked messaging after acceptance rather than making an unsolicited message the first step.

Give people something useful to review.

I used business details, expertise and partnership history to support the decision before a request is accepted.

03See the work

The screens below show how those decisions came together.

The user journey and information architecture: from homepage into sign-up or login, then four destinations, the dashboard as the main hub with recent partnerships, explore search, match-make and send requests, approve requests and messages; first-time profile setup; account functionality; and partnership search for matchmaking
The user journey and information architecture: from homepage into sign-up or login, then four destinations, the dashboard as the main hub with recent partnerships, explore search, match-make and send requests, approve requests and messages; first-time profile setup; account functionality; and partnership search for matchmaking
More screens and supporting work
The problem and the solution side by side, as the company framed them: scattered outreach across Twitter, Discord, Telegram and LinkedIn, no verification, high entry barriers and missed partnerships, answered by smart matchmaking, verified requests, open ecosystem access, AI-powered discovery and one-click outreach
The problem and the solution side by side, as the company framed them: scattered outreach across Twitter, Discord, Telegram and LinkedIn, no verification, high entry barriers and missed partnerships, answered by smart matchmaking, verified requests, open ecosystem access, AI-powered discovery and one-click outreach
The MVP release, AI-powered matching, verified requests, premium visibility and direct messaging, with the dashboard as shipped
The MVP release, AI-powered matching, verified requests, premium visibility and direct messaging, with the dashboard as shipped
Synqit's mobile experience shown on a phone alongside a laptop on a desk
Synqit's mobile experience shown on a phone alongside a laptop on a desk

04What I can show, and what I would test

The existing case study documents the MVP and business testing, with the design presentation and pitch deck available as supporting work. I would next examine request acceptance and whether founders and investors need different dashboard priorities.

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