HERLUX

02 / LOGO & BRAND IDENTITY

HERLUX

A bold wordmark paired with an expressive line-drawn portrait. A contrast between a confident name and a delicate, human signature.

Original work

Logo Design & Brand Identity on Behance

Presentation

Original logo variants with brand application concepts

The original identity

The full lockup combines the portrait with the HERLUX name. A standalone wordmark offers a simpler expression when space is limited. The original positive and reversed artwork is shown below.

From mark to brand

The original Behance presentation explores social content, signage, bags, apparel and packaging. Black and white keep the mark adaptable; teal and charcoal give the wider communications a distinctive colour direction.

A considered studio presentation

The new tote, shopping bag and stationery mockup develops a neutral material direction for this portfolio: textured canvas, matte paper and warm stone. This is a presentation concept, with the original logo artwork retained above.