Brand & identity
LOGOS & MARKS
Meet the identities.
Explore the UXD cohort identity and HERLUX, with logo variants and brand applications.
Brand identity
UXD Cohort Identity
Logo system · Cohort identity · Brand applications
View brand project
Brand identity
HERLUX
Logo & wordmark · Visual identity · Brand applications
View brand projectBrand guidelines
Complete identity systems, purpose and voice through logo construction, colour, type, stationery and imagery, written so a client's team can apply the brand without the designer in the room.
Shortlet Lagos · 23 PAGES
Shortlet Lagos, Brand Guideline
Purpose, vision, values and audience; icon-only and full logo variants with background, one-colour, clearspace and misuse rules; a partnership lock-up; primary and secondary palettes; the Lato type scale; business card and letterhead; and rules for placing the logo on photography.
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Female Rise · 33 PAGES
Female Rise, Brand Guideline
Brand definition, values, voice and a Magician/Explorer archetype; a logo built from the female symbol and a sunrise, with variants, responsiveness and misuse; colour, gradients and Helvetica Now Display typography; business card, letterhead and ID card; a pattern and visual-element language with use cases; imagery direction; and brand giveaways.
Preview PDFPitch decks & collateral
Investor and partner-facing documents designed on top of those identities, where the brand has to carry a business argument, not just look consistent.
Female Rise Capital · 11 PAGES
Female Rise Capital, Investor deck
Problem, solution, market opportunity, business model, competitive advantage, roadmap, projections, the ask and the founder, for a microfinance platform serving women-led SMEs in Africa.
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Coworthy Capital · 12 PAGES
Coworthy Capital, Investor deck
Problem, opportunity, solution, how it works, investment model, member benefits, property criteria, business model, roadmap and team, for a real-estate investment cooperative built around Lagos shortlets.
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Synqit · 9 PAGES
Synqit, Pitch deck
Problem and solution side by side, the MVP release, future features, roadmap, customer-acquisition strategy, revenue outlook and the team, for the Web3 partnership platform whose product design is a case study on this site.
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