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Jamiu AbdulfataiProduct Designer
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UXD Cohort Identity

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01 / COHORT IDENTITY · 2026/27

Our year.
Our ideas.

An identity for the 2026/27 UX Design cohort at the University of Brighton, bringing the years we share and the discipline we study into one compact mark.

Project
UX Design cohort identity
Scope
Logo system, supporting graphics, social and merchandise mockups
Primary cohort mark
Primary cohort mark

The idea behind the mark

“26” and “27” sit beside a vertical UXD block. The years are part of the identity itself, while the bold, rounded numerals give it an approachable character. The structured arrangement balances expression with the clarity central to UX design.

A warm, connected palette

Peach and brown distinguish the two years. Black anchors the UXD lettering, while cream gives the identity room to breathe across fabric, paper and digital applications.

Warm peach
Earth brown
Ink
Cream

A family of marks

The primary logo, compact mark, dark-background version and UXD submark let the identity adapt to different spaces. The cohort board brings those variations and the original design rationale together.

Identity board, logo variants, design rationale and applications
Identity board, logo variants, design rationale and applications

Built to belong

Small embroidered-style patches, larger printed marks and a restrained placement system carry the identity across everyday items. These are brand application mockups.

Bottle and cap, university lockup
Bottle and cap, university lockup
Canvas tote and notebook
Canvas tote and notebook
Patch detail
Patch detail
Sweatshirt application
Sweatshirt application

On campus & on screen

Cohort lanyard and member card
Cohort lanyard and member card
Social profile and campaign application, mockup
Social profile and campaign application, mockup
Explore the compact applications +

Applications using the compact cohort mark.

Compact bottle and cap branding
Compact bottle and cap branding
Compact lanyard and member card
Compact lanyard and member card
Compact social application, mockup
Compact social application, mockup