Service Details
UX Research
See the interviews, requirements, journey maps and research plans behind my design decisions.
See the interviews, requirements, journey maps and research plans behind my design decisions.
Open a project to see the relevant design decisions, artefacts and supporting evidence.

Founder interviews & journey mapping
Research with founders, Web3 teams and investors informed partnership journeys.
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Requirements before screens
Compare the business-owner and customer journey artefacts.
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Research in progress
Official sources, hypotheses and the validation plan are kept distinct.
View relevant workI use interviews, journey mapping, competitive analysis and usability testing to make decisions clearer.
Understand people, uncover friction and turn evidence into a focused design direction.
I begin by clarifying the audience, scope and constraints, then work collaboratively through the decisions that matter most.
The scope depends on the product and its stage. I can discuss a focused piece of work or a broader product design engagement.