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Jamiu AbdulfataiProduct Designer
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UX Research

RELATED PROJECTS

UX Research in practice

Open a project to see the relevant design decisions, artefacts and supporting evidence.

The purpose

I use interviews, journey mapping, competitive analysis and usability testing to make decisions clearer.

How I approach it

Understand people, uncover friction and turn evidence into a focused design direction.

I begin by clarifying the audience, scope and constraints, then work collaboratively through the decisions that matter most.

What you can expect

  • Research plan
  • Interview guide
  • Journey maps
  • Research synthesis
  • Prioritised recommendations

Working together

The scope depends on the product and its stage. I can discuss a focused piece of work or a broader product design engagement.